Laurel is one of the most interesting small-city markets in Mississippi right now. HGTV's Home Town brought Ben and Erin Napier into national living rooms and put the city's historic downtown on the radar of visitors and transplants who would not have found it otherwise. That TV-driven awareness translated into real foot traffic, real tourism dollars, and a genuine small-town revival that is still running. The businesses that show up online are the ones capturing it.
A few quick questions, then you book your free 30-minute call. No card, no pitch.
Real Mississippi clients across roofing, salons, paving, and wraps. Different bottlenecks. Pick a tab.
We also serve Hattiesburg, Meridian with the same playbook.
Three monthly plans plus a one-time Website Build. Start with a free Groundwork Audit, done live on a short call, and climb only as far as the math justifies.
Local
One city. Get found in one town.
Growth
One city, aggressive. Own it and expand.
Dominate
Up to 3 cities. Lead the whole region.
Four levers. Most businesses need one or two, not all four. The Groundwork Audit decides which. SEO and your website are in every plan; automations and AI get added when your numbers justify them.
Hair salon · Ocean Springs, MS
New location opening. Page 2 average map rank. Customers could not find her.
Local SEO: rank #1 on Google and in the Maps pack. GBP rebuilt, review velocity on. Hit #1 average rank. New location at 65% capacity within 3 months.
Paving contractor · Madison, MS
$0 in pipeline from Google. Zero rankings. No web presence built for search.
Local SEO, a fast site built to rank, automated lead follow-up by text and email, and a 24/7 AI receptionist that answers after-hours calls and books the job. $1.02M Year 1 from Google.
Roofing & construction · Central Mississippi
Growth leaned on referrals and repeat customers. No scalable inbound channel bringing in new work.
Local SEO: rank #1 on Google and in the Maps pack. SEO foundation and content, 2019 to 2025. Became the number one lead source by revenue: $5.56M in contracts from 267 leads, ahead of every paid channel and referral.
Vehicle wraps · Canton, MS
Already a 7-figure word-of-mouth business. Zero search presence to compound it.
Local SEO: rank #1 across a full grid of city and service pages for every market they target. 73 calls a quarter to 148. Now a 7-figure search business too.
[ Same Groundwork Audit. Different prescriptions. That is what bottleneck-first means. ]
Rankings start moving. GBP optimized, citations built, technical SEO locked in. The first upward movement is visible.
Top 3 positions on core keywords. New customers calling from Google. The system pays for itself.
Dominant positions across your service area. Authority gap widens. Competitors cannot catch up.
The Groundwork Audit is phase one. After we engage, work starts the same week. The methodology is consistent; the scope is yours.
12 quick questions, then you book a short call. I look at your site, GBP, rankings, conversion path, and reputation, then screen-share exactly what I found and what to fix first. Free, no obligation.
Full GBP takeover, technical SEO review and implementation, 40+ citation listings, and a competitor intelligence report. The baseline gets locked in before we start moving the bottleneck the Groundwork Audit named.
Link building campaigns, 3 GBP posts per week, 2-4 new city and service pages per month, automated review generation, and monthly performance reports. The machine runs every month.
Rankings hold. Authority widens. Calls keep coming from customers who found you first. The work runs every month, the result compounds, and competitors fall further behind on the keywords that matter to your business.
PavePro was getting 12 calls a quarter from Google. One year in, they were getting 61. Nearly all 46 tracked keywords at #1 across multiple Mississippi cities. The Groundwork Audit named the bottleneck. The work fixed it.
Phone calls and online forms drive your business. That is the wedge. Trades, restaurants, salons, healthcare, retail, equipment rental, pest control, real estate, automotive. Anyone whose customers drive to find them. The only ones I do not work with are out-of-state, e-commerce, and DTC.
No revenue floor. If you are a tradesman thinking about breaking out on your own to do dock repair on the Gulf Coast, I will price it, model your profit-per-job, find the break-even where the side business beats the day job, and build the whole thing with you.
No revenue ceiling either. The biggest mistake $5M operators make is assuming they do not need a system because the business is "working." It is working with five lead inboxes and a foreman with a notebook. We can do better than that.
Categories I work with
Trades. Restaurants. Salons. Healthcare. Retail. Automotive. Equipment rental. Pest control. Real estate. Anyone whose customers drive to find them.
Verified Google reviews from real Mississippi business owners.
Free Groundwork Audit, signed by Ryan Burt. No pitch deck. If we work together after that, the work is custom scoped to your bottleneck.
10 years doing this work · $6.5M+ in SEO-sourced client revenue